Gareth Bale
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R&A
Modest! collaborates closely with golf's governing body, The R&A, on various initiatives aimed at growing the sport globally. A significant milestone in this partnership is our recent deal with five-time Champions League winner Gareth Bale.
Since becoming an ambassador in 2022, Bale has had a transformative impact on The R&A's health and fitness campaign, helping to promote golf and engage new audiences.
Our agency played a pivotal role in securing this partnership, ensuring that both Bale and the R&A can effectively achieve their objectives of increasing participation in golf and enhancing golf fitness. By leveraging Bale's extensive reach and influence, we are working to inspire individuals across the globe to engage with the sport, whether they are seasoned players or newcomers.
In addition to promoting fitness and participation, our initiatives focus on creating innovative programmes that resonate with diverse communities, highlighting the benefits of golf as a sport that can be enjoyed by everyone. With Gareth Bale as a prominent ambassador, they can continue driving the message that golf is not only a competitive sport but also a pathway to a healthier lifestyle.
Through this collaboration, we are excited to help the R&A expand their initiatives and further solidify golf's position as an inclusive and accessible sport worldwide. Together, we are committed to fostering a vibrant golfing community that thrives in every corner of the globe.
